Tokio Marine & Nichido Fire Insurance Co., Ltd. is a renowned insurance provider in the UAE that offers comprehensive insurance and risk management services. With over 150,000 customers in the region, TMNF has long held a robust offline presence, but then, they reached out to us to magnify their outreach.
TMNF approached us with a challenge: “Make us visible in a market where even being noticed is a battle.”
Before TMNF sought our aid, it was struggling with the following aspects:
We developed and executed a comprehensive strategy to position TMNF as a top-ranking digital brand in the insurance space, and here’s how we did it:
We analyzed leading UAE insurance competitors to identify content and keyword gaps. More than 60 high-intent keywords were identified and mapped to relevant service pages, landing pages, and blogs.
We expanded TMNF’s content around search intent and commercial relevance. Service pages were restructured, while blogs were created to answer high-volume insurance queries. The team also optimized:
This helped improve user engagement while creating stronger ranking opportunities across the website.
We helped boost TMNF’s authority through:
The result of doing all this was that Domain Authority (DA) grew significantly, and allowed newer pages to rank faster.
We also conducted a thorough technical audit that revealed crawl issues, thin content, and poor indexation. Our team implemented:
This laid the groundwork for long-term crawl efficiency and ranking stability. Here are some technical fixes, and their impact:
| Technical Issue | Previous Status | Resolution | Impact |
|---|---|---|---|
| Crawl budget wastage | High | Optimized Robots.txt | Increase in indexing |
| 404 Errors | Numerous pages with broken links | Redirect strategy | Improved UX |
| Page Load Speed | Slow speed | Optimized as per Core Web Vitals | Lower bounce rates |
We set up performance dashboards in GA4 and Search Console to track:
A/B Testing of call-to-action (CTA) placements also improved user flow.
We optimized for local intent by:
For those who are wondering how our strategies benefited TMNF, here you go:
| Metric | Result |
|---|---|
| First Page Keywords | +3,000% |
| Total Traffic Growth | 4,482% growth |
| Organic Sessions | Exponential increase |
| Monthly Claim Interactions | New revenue channel |
| Top 3 Positions | 3,000% growth in first-page keyword rankings, and better visibility for 100 top-performing keywords |
| Market Coverage | New demographics targeted |
| Average Bounce Rate | Improved engagement |
What began as a limited, outdated digital presence in a highly competitive sector evolved into a data-driven, growth-powered success story. Over these years, TMNF didn’t just grow its traffic; it built a digital asset that continues to generate qualified leads and reinforce brand authority every single day.